| Title |
Creating Brand Names With Meaning: The Use of Sound Symbolism
|
|---|---|
| Published in |
Marketing Letters, February 2000
|
| DOI | 10.1023/a:1008184423824 |
| Authors |
Richard R. Klink |
Mendeley readers
The data shown below were compiled from readership statistics for 222 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 2 | <1% |
| Spain | 2 | <1% |
| Colombia | 1 | <1% |
| Norway | 1 | <1% |
| Brazil | 1 | <1% |
| India | 1 | <1% |
| France | 1 | <1% |
| Russia | 1 | <1% |
| United Kingdom | 1 | <1% |
| Other | 2 | <1% |
| Unknown | 209 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 47 | 21% |
| Student > Ph. D. Student | 31 | 14% |
| Student > Bachelor | 25 | 11% |
| Student > Doctoral Student | 17 | 8% |
| Researcher | 17 | 8% |
| Other | 49 | 22% |
| Unknown | 36 | 16% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 68 | 31% |
| Linguistics | 36 | 16% |
| Psychology | 23 | 10% |
| Social Sciences | 12 | 5% |
| Economics, Econometrics and Finance | 9 | 4% |
| Other | 31 | 14% |
| Unknown | 43 | 19% |
Attention Score in Context
This research output has an Altmetric Attention Score of 66. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 21 November 2021.
All research outputs
#648,380
of 25,374,647 outputs
Outputs from Marketing Letters
#16
of 324 outputs
Outputs of similar age
#590
of 111,365 outputs
Outputs of similar age from Marketing Letters
#1
of 1 outputs
Altmetric has tracked 25,374,647 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 324 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.2. This one has done particularly well, scoring higher than 95% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 111,365 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them