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Creating Brand Names With Meaning: The Use of Sound Symbolism

Overview of attention for article published in Marketing Letters, February 2000
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#16 of 324)
  • High Attention Score compared to outputs of the same age (99th percentile)

Mentioned by

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5 news outlets
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3 blogs
wikipedia
1 Wikipedia page

Citations

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286 Dimensions

Readers on

mendeley
222 Mendeley
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1 CiteULike