A Framework for Orchestrating Higher-Level Processes for Successful Digital Customer Engagement: A Plaidoyer for a Digital Marketing Cortex
Book chapter (June 2023)
The most recent citing publications are shown below. View all 40 publications that cite this research output on Dimensions.
Book chapter (June 2023)
Article in Physics Today (February 2023)
Article in [re]Design (December 2022)