The pathway from advertising appeals to behavioral intention: rainbow LGBTQ + ads and self-expressive
Article in Cogent Business & Management (March 2024)
The most recent citing publications are shown below. View all 4 publications that cite this research output on Dimensions.
Article in Cogent Business & Management (March 2024)
Article in Journal of Advertising (August 2022)
Article in SAGE Open (July 2022)