How consumers evaluate movies on online platforms? Investigating the role of consumer engagement and external engagement
Article in Journal of Business Research (April 2024)
The most recent citing publications are shown below. View all 114 publications that cite this research output on Dimensions.
Article in Journal of Business Research (April 2024)
Article in Journal of Media Business Studies (January 2024)
Article in Empirical Studies of the Arts (August 2023)