Innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self-congruity and value consciousness
Article in Journal of Fashion Marketing and Management (September 2023)
The most recent citing publications are shown below. View all 9 publications that cite this research output on Dimensions.
Article in Journal of Fashion Marketing and Management (September 2023)
Book chapter (August 2023)
Article in Social Responsibility Journal (February 2023)