Understanding how marathon attendees' heterogeneity affects public sponsorship reputation and brand equity
Article in International Journal of Sport Management and Marketing (March 2024)
The most recent citing publications are shown below. View all 14 publications that cite this research output on Dimensions.
Article in International Journal of Sport Management and Marketing (March 2024)
Article in Higher Education Policy (February 2024)
Article in Journal of Marketing for HIGHER EDUCATION (December 2023)