Does metaverse fidelity matter? Testing the impact of fidelity on consumer responses in virtual retail stores
Article in The International Review of Retail Distribution and Consumer Research (January 2024)
The most recent citing publications are shown below. View all 30 publications that cite this research output on Dimensions.
Article in The International Review of Retail Distribution and Consumer Research (January 2024)
Article in Journal of Digital Contents Society (December 2023)
Article in Journal of Hospitality and Tourism Insights (December 2023)