“Age as a determinant of new donor acquisition and year‐on‐year retention in the university healthcare fundraising context”
Article in Journal of Philanthropy and Marketing (May 2024)
The most recent citing publications are shown below. View all 9 publications that cite this research output on Dimensions.
Article in Journal of Philanthropy and Marketing (May 2024)
Article in Journal of the Academy of Marketing Science (September 2023)
Article in European Journal of Marketing (September 2022)