↓ Skip to main content

Emotional branding speaks to consumers’ heart: the case of fashion brands

Overview of attention for article published in Fashion and Textiles, February 2019
Altmetric Badge

About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#4 of 172)
  • High Attention Score compared to outputs of the same age (96th percentile)
  • High Attention Score compared to outputs of the same age and source (90th percentile)

Mentioned by

news
8 news outlets
twitter
8 X users

Citations

dimensions_citation
84 Dimensions

Readers on

mendeley
655 Mendeley