Emotional branding speaks to consumers’ heart: the case of fashion brands

Overview of attention for article published in Fashion and Textiles, February 2019

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In the top 5% of all research outputs scored by Altmetric
One of the highest-scoring outputs from this source (#5 of 177)
High Attention Score compared to outputs of the same age (96th percentile)
High Attention Score compared to outputs of the same age and source (80th percentile)

So far, Altmetric has seen 9 news stories from 8 outlets.

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