Nostalgia-based marketing campaigns and sport participation
Article in International Journal of Sports Marketing and Sponsorship (April 2024)
The most recent citing publications are shown below. View all 5 publications that cite this research output on Dimensions.
Article in International Journal of Sports Marketing and Sponsorship (April 2024)
Article in Journal of Physical Activity and Health (April 2023)
Article in Frontiers in Public Health (March 2022)