Creating student value in higher education through customer-centric integrated marketing communication
Article in Journal of Marketing for HIGHER EDUCATION (January 2024)
The most recent citing publications are shown below. View all 14 publications that cite this research output on Dimensions.
Article in Journal of Marketing for HIGHER EDUCATION (January 2024)
Article in Journal of Consumer Behaviour (December 2023)
Article in Business Horizons (November 2023)