Understanding loyalty towards Facebook and the mediating role of trust: an expectation confirmation theory perspective
Article in International Journal of Electronic Marketing and Retailing (May 2024)
The most recent citing publications are shown below. View all 11 publications that cite this research output on Dimensions.
Article in International Journal of Electronic Marketing and Retailing (May 2024)
Article in Journal of Retailing and Consumer Services (November 2023)
Book chapter (February 2023)