A guide for using social media in environmental science and a case study by the Students of SETAC

Sarah R. Bowman, Geert Biermans, Andrea Hicks, Dragan M. Jevtić, Jose Luis Rodriguez-Gil, Erica K. Brockmeier

In the past few years, the use of social media has gradually become an important part of our daily lives. While some might see this as a threat to our productivity or as a source of procrastination, social media as a whole have unquestionably changed the way in which information and knowledge disseminate in our society. This article is meant to serve as a guide for scientists who would like to establish their online presence and includes an outline of the benefits of using social media as well as strategies for establishing and improving your presence in social media. Environmental scientists in particular can benefit enormously from this approach, since this field of science deals with topics that directly impact our daily lives. To highlight these approaches for our fellow scientists in the field of environmental science and toxicology and in order to better engage with our own peers, we describe the outreach methods used by the student advisory councils of the Society of Environmental Toxicology and Chemistry (SETAC) and how we have worked towards an improved social media presence. In this article we present our initiatives to increase social media usage and engagement within SETAC. This includes joint social media accounts organized by the SETAC student advisory councils from various SETAC geographical units. We also led a course on social media usage at the SETAC Nashville meeting in 2013 and are currently developing other outreach platforms, including high school student-oriented science education blogs. The Students of SETAC will continue to increase communication with and among SETAC students on a global level and promote the use of social media to communicate science to a wide variety of audiences.