Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection
Article in Journal of Retailing (September 2023)
The most recent citing publications are shown below. View all 16 publications that cite this research output on Dimensions.
Article in Journal of Retailing (September 2023)
Book chapter (May 2023)
Article in Journal of the Academy of Marketing Science (November 2022)