| Title |
Corporate blogs as e-CRM tools – Building consumer engagement through content management
|
|---|---|
| Published in |
Journal of Database Marketing & Customer Strategy Management, August 2010
|
| DOI | 10.1057/dbm.2010.8 |
| Authors |
Vandana Ahuja, Yajulu Medury |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Ireland | 1 | 25% |
| United Kingdom | 1 | 25% |
| India | 1 | 25% |
| Unknown | 1 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 75% |
| Scientists | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 236 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 5 | 2% |
| Portugal | 1 | <1% |
| Hong Kong | 1 | <1% |
| Switzerland | 1 | <1% |
| Thailand | 1 | <1% |
| Spain | 1 | <1% |
| Unknown | 226 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 63 | 27% |
| Student > Ph. D. Student | 31 | 13% |
| Student > Bachelor | 27 | 11% |
| Student > Doctoral Student | 19 | 8% |
| Student > Postgraduate | 14 | 6% |
| Other | 46 | 19% |
| Unknown | 36 | 15% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 123 | 52% |
| Social Sciences | 24 | 10% |
| Computer Science | 16 | 7% |
| Economics, Econometrics and Finance | 14 | 6% |
| Engineering | 5 | 2% |
| Other | 13 | 6% |
| Unknown | 41 | 17% |