Adaptive personalization using social networks

Overview of attention for article published in Journal of the Academy of Marketing Science, May 2015

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About this Attention Score

In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (86th percentile)
High Attention Score compared to outputs of the same age and source (81st percentile)

So far, Altmetric has seen 4 X posts from 2 X users, with an upper bound of 3,625 followers.

Congrats to Chung, Wedel & Rust as winners of the JAMS Best Paper Award for volume 44! https://t.co/XU3vnXV7lR @NanyangBizSch@SmithSchool

Adaptive personalization using social networks. Chung, T, Wedel, M, & Rust, R. (2016) #BBSDigMarket https://t.co/5PVsnptrSd

Adaptive personalization using social networks. Chung, T, Wedel, M, & Rust, R. (2016) #BBGDigMarket https://t.co/5PVsnptrSd

New from JAMS: an article investigating how social networks can be utilized for adaptive personalization. http://t.co/WNrTRJnqv4