Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes
Article in Journal of Interactive Advertising (April 2024)
The most recent citing publications are shown below. View all 123 publications that cite this research output on Dimensions.
Article in Journal of Interactive Advertising (April 2024)
Article in Journal of Marketing (March 2024)
Book chapter (March 2024)