Journal of the Academy of Marketing Science,
Check out all of our top papers from 2016! These five were the finalists, selected by our editorial team, for the best paper…
Check out all of our top papers from 2016! These five were the finalists, selected by our editorial team, for the best paper…
Congratulations to Tuck Siong Chung, Michel Wedel, and Roland T. Rust as winners of the Sheth Foundation JAMS Best Paper Award…
New from JAMS: an article investigating how social networks can be utilized for adaptive personalization.