This paper attempts to help marketers understand the potential of Web 2.0 as a (direct) marketing tool. (Constantinides & Fountain, 2008) https://t.co/ciqPKu22h6 #BBSdigmarket
Conceptual foundations and marketing issues relating to Web 2.0: https://t.co/cRLeVloVq0
Web 2.0 contribution to #DigitalMarketing, harnessing potential for customer acquisition and retention #BBSDigMarket https://t.co/6uDjF58qR7
#DigitalMarketing Technological and commercial foundations of Social Media, (Constantinides &Fountain, 2008) https://t.co/9dfeTUbA5A
What’s the relevance of Web 2.0 for Direct Digital Marketing? https://t.co/Hc9SiGMHEW #BBSDigMarket
Article about Web 2.0 place in traditional marketing http://t.co/fmlUVeWUpn #bbsdigmarket
http://t.co/a3Z4UY5GwZ #bbsdigmarket WEB2.0 contribute to customer behavioural change and on new challenges facing strategists and marketers
Interesting journal on the relevance of Web 2.0 for Marketing Strategy and for Direct Marketing http://t.co/V79Blu4V #BBSDigMarket