RT @uniGoettingen: We keep our fingers crossed for @Maik_Ham! https://t.co/WM0cMhDx3Q https://t.co/HUCvtyTcSG
We keep our fingers crossed for @Maik_Ham! https://t.co/WM0cMhDx3Q
How are #brands built over time, and what makes the #performance of some brands so much stronger than others? Study by Wetzel, Hattula, Hammerschmidt, and van Heerde explores, in the context of German #soccer: https://t.co/gXM9hdEbbK #sportsmarketing #bra
How are sports brands built over time, and what makes the market performance of some clubs so much stronger than others? New research in JAMS by Wetzel et al. explores, in the context of German soccer: https://t.co/3L2lqHTuEb @MasseyUni
How #brands are built over time and what makes the market #performance of some brands so much stronger than others. We provide answers with our new study that has just appeared at the Journal of the Academy of Marketing Science. #brandequity #branding h