The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image
Article in Journal of the Academy of Marketing Science (March 2024)
The most recent citing publications are shown below. View all 18 publications that cite this research output on Dimensions.
Article in Journal of the Academy of Marketing Science (March 2024)
Preprint in SSRN Electronic Journal (January 2024)
Book chapter (November 2022)