Building and leveraging sports brands: evidence from 50 years of German professional soccer

Overview of attention for article published in Journal of the Academy of Marketing Science, April 2018

Altmetric Badge

About this Attention Score

Average Attention Score compared to outputs of the same age

Mentioned by

twitter: 3 X users

facebook: 1 Facebook page

Citations

dimensions_citation: 18 Dimensions

Readers on

mendeley: 106 Mendeley

Summary X Facebook Dimensions citations

So far, Altmetric has seen 1 public wall post.

Journal of the Academy of Marketing Science, 01 May 2018

How are sports brands built over time and what makes the market performance of some clubs so much stronger than others? New…