Brand preference being challenged

Overview of attention for article published in Journal of Brand Management, March 2014

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Above-average Attention Score compared to outputs of the same age (51st percentile)

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 9,616 followers.

Must read for anyone in #marketing: Brand preference being challenged http://t.co/TeByRz0SOM

Must read for anyone in #marketing: Brand preference being challenged http://t.co/TeByRz0SOM

Must read for anyone in #marketing: Brand preference being challenged http://t.co/TeByRz0SOM