Service Brand Loyalty Antecedents: A Multimodal Analysis of Brand Name Attributes, and Attitudes Toward Services and Advertisements
Article in American Business Review (November 2023)
The most recent citing publications are shown below. View all 15 publications that cite this research output on Dimensions.
Article in American Business Review (November 2023)
Article in International Journal of Innovation and Economic Development (August 2023)
Article in Appetite (June 2022)