Understanding how customer social capital accumulation in brand communities: A gamification affordance perspective
Article in Journal of Retailing and Consumer Services (May 2024)
The most recent citing publications are shown below. View all 30 publications that cite this research output on Dimensions.
Article in Journal of Retailing and Consumer Services (May 2024)
Article in Journal of Developmental and Life-Course Criminology (February 2024)
Article in Behavioural Brain Research (January 2024)