Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value

Overview of attention for article published in Marketing Letters, February 2018

Altmetric Badge

About this Attention Score

Average Attention Score compared to outputs of the same age

Mentioned by

twitter: 3 X users

Citations

dimensions_citation: 10 Dimensions

Readers on

mendeley: 36 Mendeley

Summary X Dimensions citations

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 9,872 followers.

RT @Laura_Wyness: Looks like it makes good business sense as well as good for public health to launch healthier products. https://t.co/31qK…

Reply Repost Favourite

Looks like it makes good business sense as well as good for public health to launch healthier products. https://t.co/31qKBQ16g3

Reply Repost Favourite

Are firms rewarded for introducing healthy new products? #BrandingELE3777 https://t.co/gfgzRht5YR

Reply Repost Favourite