Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design
Article in Italian Journal of Marketing (August 2023)
The most recent citing publications are shown below. View all 21 publications that cite this research output on Dimensions.
Article in Italian Journal of Marketing (August 2023)
Preprint in Research Square (December 2022)
Article in Cognitive Therapy and Research (November 2021)