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Building the service brand by creating and managing an emotional brand experience

Overview of attention for article published in Journal of Brand Management, February 2007
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#19 of 324)
  • High Attention Score compared to outputs of the same age (89th percentile)

Mentioned by

news
1 news outlet

Citations

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216 Dimensions

Readers on

mendeley
609 Mendeley
citeulike
4 CiteULike