| Title |
Gamification and service marketing
|
|---|---|
| Published in |
SpringerPlus, November 2014
|
| DOI | 10.1186/2193-1801-3-653 |
| Pubmed ID | |
| Authors |
Roger Conaway, Mario Cortés Garay |
| Abstract |
Our paper addresses the development of the gamification concept with business applications. We report on our survey of customers and managers seeking to participate in gamification on their websites. We examined both customer and manager perspectives and compare survey results in terms of service marketing and characteristics of consumers who engage with gamification platforms. Our data supported a design theory delineating four key characteristics in gamification platforms that attract consumers toward an enterprise's website. Those features attract individuals through (1) Progress Paths, (2) Feedback and Reward, (3) Social Connection, and (4) Attractiveness of the site. Results from the managers' survey reflected key characteristics that must exist for implementation of a gamification platform. The data revealed a particular demographic profile of a gamification individual drawn to a website. These findings may help company managers who wish to adopt a gamification platform in the future. |
X Demographics
The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 3 | 50% |
| United States | 1 | 17% |
| Unknown | 2 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 5 | 83% |
| Scientists | 1 | 17% |
Mendeley readers
The data shown below were compiled from readership statistics for 433 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 2 | <1% |
| Germany | 1 | <1% |
| Turkey | 1 | <1% |
| Brazil | 1 | <1% |
| Malaysia | 1 | <1% |
| Finland | 1 | <1% |
| United States | 1 | <1% |
| Unknown | 425 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 94 | 22% |
| Student > Ph. D. Student | 46 | 11% |
| Student > Bachelor | 39 | 9% |
| Lecturer | 34 | 8% |
| Student > Doctoral Student | 20 | 5% |
| Other | 71 | 16% |
| Unknown | 129 | 30% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 128 | 30% |
| Computer Science | 50 | 12% |
| Economics, Econometrics and Finance | 32 | 7% |
| Social Sciences | 28 | 6% |
| Engineering | 15 | 3% |
| Other | 46 | 11% |
| Unknown | 134 | 31% |
Attention Score in Context
This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 02 December 2018.
All research outputs
#4,692,476
of 22,771,140 outputs
Outputs from SpringerPlus
#297
of 1,852 outputs
Outputs of similar age
#55,619
of 262,194 outputs
Outputs of similar age from SpringerPlus
#21
of 97 outputs
Altmetric has tracked 22,771,140 research outputs across all sources so far. Compared to these this one has done well and is in the 76th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,852 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.7. This one has done well, scoring higher than 83% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 262,194 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 77% of its contemporaries.
We're also able to compare this research output to 97 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 78% of its contemporaries.