Consumers' Trust in a Brand and the Link to Brand Loyalty

Overview of attention for article published in Journal of Market-Focused Management, December 1999

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (96th percentile)

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Amna Mohsin, 18 Nov 2014

Somebody plz help me open this paper http://link.springer.com/article/10.1023/A:1009886520142 link.springer.com