The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

Overview of attention for article published in Journal of Business Ethics, February 2010

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An examination of corporate citizenship on customer loyalty in the banking industry: a PLS-SEM analysis

Article in Social Responsibility Journal (May 2024)

Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions

Article in Journal of Interactive Marketing (May 2024)

The influence of corporate social responsibility on impulse buying

Article in Management Decision (May 2024)