The pathway from advertising appeals to behavioral intention: rainbow LGBTQ + ads and self-expressive
Article in Cogent Business & Management (March 2024)
The most recent citing publications are shown below. View all 39 publications that cite this research output on Dimensions.
Article in Cogent Business & Management (March 2024)
Article in The Journal of Sex Research (November 2023)
Article in The Linacre Quarterly (July 2023)