Silently killing your panelists one email at a time: The true cost of email solicitations
Article in Journal of the Academy of Marketing Science (January 2024)
The most recent citing publications are shown below. View all 78 publications that cite this research output on Dimensions.
Article in Journal of the Academy of Marketing Science (January 2024)
Article in International Review on Public and Nonprofit Marketing (December 2023)
Article in Journal of the Academy of Marketing Science (August 2023)