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Our research finds that poor fitting sponsors can ruin the brand meaning clarity of the nonprofit. https://t.co/kPFxlu1ocr 13 Challenges Nonprofits Face When Securing Corporate #Sponsorship via @forbes https://t.co/GkoXLTPPvj
Our research finds that poor fitting sponsors can ruin the brand meaning clarity of the nonprofit. https://t.co/kPFxlu1ocr 13 Challenges Nonprofits Face When Securing Corporate #Sponsorship via @forbes https://t.co/GkoXLTPPvj
Why you won't see Olympics-themed McDonald's ads this year https://t.co/AtllvihKhp via @CNNMoney That's because it does not make sense as an image platform and the sponsorship destroys brand meaning clarity for the Olympics https://t.co/e3KnjHxuk9
We researched poor fit relationships in #sponsorship -they can also hurt nonprofit brand http://t.co/sO59HRn4QI https://t.co/MOuJAEv7xv