Why advertisers should embrace event typicality and maximize leveraging of major events
Article in Journal of the Academy of Marketing Science (March 2024)
The most recent citing publications are shown below. View all 125 publications that cite this research output on Dimensions.
Article in Journal of the Academy of Marketing Science (March 2024)
Article in Journal of Neuroscience Psychology and Economics (March 2024)
Article in Magyar Pszichológiai Szemle (January 2024)