Understand consumers' true views on new energy vehicles through behavioral reasoning and brand extension fit
Article in Research in Transportation Business & Management (August 2023)
The most recent citing publications are shown below. View all 25 publications that cite this research output on Dimensions.
Article in Research in Transportation Business & Management (August 2023)
Article in Journal of International Consumer Marketing (June 2023)
Article in Journal of the Knowledge Economy (May 2023)