Enhancing brand equity through multidimensional brand authenticity in the fashion retailing
Article in Journal of Retailing and Consumer Services (May 2024)
The most recent citing publications are shown below. View all 436 publications that cite this research output on Dimensions.
Article in Journal of Retailing and Consumer Services (May 2024)
Article in Global Knowledge Memory and Communication (March 2024)
Article in Journal of Product & Brand Management (February 2024)