| Title |
The influence of corporate social responsibility, ability, reputation, and transparency on hotel customer loyalty in the U.S.: a gender-based approach
|
|---|---|
| Published in |
SpringerPlus, September 2016
|
| DOI | 10.1186/s40064-016-3220-3 |
| Pubmed ID | |
| Authors |
Sung-Bum Kim, Dae-Young Kim |
| Abstract |
This research explored a conceptual framework incorporating interrelationships among corporate social responsibility (CSR), corporate ability (CA), corporate reputation (CR), and CSR-related transparency on customer loyalty within the hotel context. In this study, we also analyzed consumers' propensity to support CSR initiatives through the socio-demographic indicator of gender. We used independent sample t test and multiple regression analysis to test hypotheses based on 487 responses from American participants. Four antecedents (i.e., CSR, CA, CR, and transparency) exhibited favorable effects on customer loyalty. Among these four factors, the positively perceived CSR initiatives had a greater impact on customer loyalty. In addition, according to our findings, female participants were more likely to have a positive perception of the four antecedents than males. |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 232 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Switzerland | 1 | <1% |
| Unknown | 231 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 31 | 13% |
| Lecturer | 26 | 11% |
| Student > Master | 26 | 11% |
| Researcher | 17 | 7% |
| Student > Doctoral Student | 15 | 6% |
| Other | 39 | 17% |
| Unknown | 78 | 34% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 91 | 39% |
| Economics, Econometrics and Finance | 23 | 10% |
| Social Sciences | 13 | 6% |
| Psychology | 4 | 2% |
| Engineering | 3 | 1% |
| Other | 15 | 6% |
| Unknown | 83 | 36% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 24 January 2018.
All research outputs
#17,861,473
of 22,962,258 outputs
Outputs from SpringerPlus
#1,203
of 1,853 outputs
Outputs of similar age
#230,865
of 322,590 outputs
Outputs of similar age from SpringerPlus
#122
of 186 outputs
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We're also able to compare this research output to 186 others from the same source and published within six weeks on either side of this one. This one is in the 34th percentile – i.e., 34% of its contemporaries scored the same or lower than it.