| Title |
Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior
|
|---|---|
| Published in |
Frontiers in Business Research in China, October 2017
|
| DOI | 10.1186/s11782-017-0016-4 |
| Authors |
Salman Majeed, Changbao Lu, Muhammad Usman |
Mendeley readers
The data shown below were compiled from readership statistics for 131 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 131 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 14 | 11% |
| Student > Ph. D. Student | 12 | 9% |
| Student > Master | 11 | 8% |
| Student > Doctoral Student | 11 | 8% |
| Researcher | 6 | 5% |
| Other | 15 | 11% |
| Unknown | 62 | 47% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 31 | 24% |
| Social Sciences | 12 | 9% |
| Economics, Econometrics and Finance | 5 | 4% |
| Psychology | 4 | 3% |
| Computer Science | 3 | 2% |
| Other | 14 | 11% |
| Unknown | 62 | 47% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 October 2023.
All research outputs
#22,834,739
of 25,461,852 outputs
Outputs from Frontiers in Business Research in China
#27
of 27 outputs
Outputs of similar age
#299,147
of 340,537 outputs
Outputs of similar age from Frontiers in Business Research in China
#2
of 2 outputs
Altmetric has tracked 25,461,852 research outputs across all sources so far. This one is in the 1st percentile – i.e., 1% of other outputs scored the same or lower than it.
So far Altmetric has tracked 27 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.8. This one scored the same or higher as 0 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 340,537 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one.