Data fusion in neuromarketing: Multimodal analysis of biosignals, lifecycle stages, current advances, datasets, trends, and challenges
Article in Information Fusion (May 2024)
The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.
Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception
Article in Frontiers in Human Neuroscience (March 2024)
A review on the use of eeg for the investigation of the factors that affect Consumer’s behavior
Article in Physiology & Behavior (March 2024)