| Title |
A Study on the Key Factors Influencing International Franchisors’ Choice of Entry Modes into China
|
|---|---|
| Published in |
Frontiers in Business Research in China, February 2011
|
| DOI | 10.1007/s11782-011-0118-3 |
| Authors |
Mingxia Zhu, Zhiqiong June Wang, Hong Rose Quan |
Mendeley readers
The data shown below were compiled from readership statistics for 52 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Singapore | 1 | 2% |
| Switzerland | 1 | 2% |
| Unknown | 50 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 21 | 40% |
| Student > Bachelor | 9 | 17% |
| Student > Ph. D. Student | 4 | 8% |
| Lecturer | 3 | 6% |
| Student > Postgraduate | 2 | 4% |
| Other | 4 | 8% |
| Unknown | 9 | 17% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 26 | 50% |
| Economics, Econometrics and Finance | 4 | 8% |
| Chemical Engineering | 3 | 6% |
| Engineering | 2 | 4% |
| Mathematics | 1 | 2% |
| Other | 5 | 10% |
| Unknown | 11 | 21% |