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Revisiting the complexities of corporate branding: Issues, paradoxes, solutions

Overview of attention for article published in Journal of Brand Management, March 2013
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#3 of 325)
  • High Attention Score compared to outputs of the same age (97th percentile)

Mentioned by

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6 news outlets
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3 X users

Citations

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44 Dimensions

Readers on

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