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Exciting red and competent blue: the importance of color in marketing

Overview of attention for article published in Journal of the Academy of Marketing Science, January 2011
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • One of the highest-scoring outputs from this source (#4 of 761)
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (80th percentile)

Mentioned by

news
14 news outlets
blogs
2 blogs
twitter
7 X users
facebook
1 Facebook page
wikipedia
7 Wikipedia pages
googleplus
1 Google+ user

Citations

dimensions_citation
429 Dimensions

Readers on

mendeley
1108 Mendeley
citeulike
1 CiteULike
Title
Exciting red and competent blue: the importance of color in marketing
Published in
Journal of the Academy of Marketing Science, January 2011
DOI 10.1007/s11747-010-0245-y
Authors

Lauren I. Labrecque, George R. Milne

X Demographics

X Demographics

The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1,108 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 5 <1%
United States 2 <1%
Germany 1 <1%
France 1 <1%
Italy 1 <1%
India 1 <1%
Austria 1 <1%
Colombia 1 <1%
Belgium 1 <1%
Other 3 <1%
Unknown 1091 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 218 20%
Student > Bachelor 201 18%
Student > Ph. D. Student 136 12%
Researcher 59 5%
Student > Doctoral Student 53 5%
Other 149 13%
Unknown 292 26%
Readers by discipline Count As %
Business, Management and Accounting 347 31%
Psychology 113 10%
Social Sciences 53 5%
Economics, Econometrics and Finance 49 4%
Design 39 4%
Other 185 17%
Unknown 322 29%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 134. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 August 2023.
All research outputs
#272,114
of 23,504,445 outputs
Outputs from Journal of the Academy of Marketing Science
#4
of 761 outputs
Outputs of similar age
#1,129
of 186,176 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#1
of 5 outputs
Altmetric has tracked 23,504,445 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 761 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.1. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 186,176 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them