Reflections on customer-based brand equity: perspectives, progress, and priorities

Overview of attention for article published in AMS Review, May 2016

Altmetric Badge

About this Attention Score

Among the highest-scoring outputs from this source (#48 of 150)
Above-average Attention Score compared to outputs of the same age (63rd percentile)
High Attention Score compared to outputs of the same age and source (80th percentile)

Mentioned by

twitter: 4 X users

facebook: 1 Facebook page

Readers on

mendeley: 670 Mendeley

Summary X Facebook

So far, Altmetric has seen 1 public wall post.

Journal of the Academy of Marketing Science, 01 Jun 2016

Kevin Lane Keller provides a look back at work on branding and outlines future research priorities, with emphasis on online and…