How and why Organisations Use Social Media: Five Use Types and their Relation to Absorptive Capacity

Overview of attention for article published in Journal of Information Technology, June 2017

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Above-average Attention Score compared to outputs of the same age (51st percentile)

So far, Altmetric has seen 3 X posts from 3 X users, with an upper bound of 7,868 followers.

Does social media really help your brand? Featured article of the day from Journal of Information Technology https://t.co/DAL7Cc04cW

Five use types, for social media users -- understand their motivations, be more effective in reaching them https://t.co/4K1YpS9iNx

Five use types, for social media users -- understand their motivations, be more effective in reaching them https://t.co/dMmjEQwcdx