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Chocolate scents and product sales: a randomized controlled trial in a Canadian bookstore and café

Overview of attention for article published in SpringerPlus, May 2016
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (87th percentile)
  • High Attention Score compared to outputs of the same age and source (99th percentile)

Mentioned by

news
1 news outlet
twitter
4 tweeters

Readers on

mendeley
24 Mendeley
Title
Chocolate scents and product sales: a randomized controlled trial in a Canadian bookstore and café
Published in
SpringerPlus, May 2016
DOI 10.1186/s40064-016-2303-5
Pubmed ID
Authors

Mary C. McGrath, Peter M. Aronow, Vivien Shotwell

Abstract

We report the results of a 31-day trial on the effects of chocolate scent on purchasing behavior in a bookstore. Our study replicates and extends a 10-day randomized controlled trial in order to examine the generalizability of the original finding. We first introduce the study of store atmospherics and highlight the importance and dearth of replication in this area. In the next section, we describe the original study and discuss the theory of ambient scent effects on product sales, and the role of scent-product congruity. We then describe our design and methods, followed by presentation and discussion of our results. We find no evidence that chocolate scent affects sales. These findings indicate the importance of replication in varied settings. Contextual factors and the choices available to customers may moderate the effects of ambient scent on purchasing behavior. Our study highlights the value of examining the generalizability of experimental findings, both for theory and practice.

Twitter Demographics

The data shown below were collected from the profiles of 4 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 24 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 24 100%

Demographic breakdown

Readers by professional status Count As %
Librarian 4 17%
Student > Master 4 17%
Student > Bachelor 3 13%
Student > Doctoral Student 1 4%
Lecturer 1 4%
Other 5 21%
Unknown 6 25%
Readers by discipline Count As %
Social Sciences 3 13%
Business, Management and Accounting 3 13%
Agricultural and Biological Sciences 3 13%
Medicine and Dentistry 2 8%
Economics, Econometrics and Finance 2 8%
Other 4 17%
Unknown 7 29%

Attention Score in Context

This research output has an Altmetric Attention Score of 13. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 July 2020.
All research outputs
#1,875,162
of 18,896,657 outputs
Outputs from SpringerPlus
#124
of 1,815 outputs
Outputs of similar age
#35,526
of 275,993 outputs
Outputs of similar age from SpringerPlus
#1
of 21 outputs
Altmetric has tracked 18,896,657 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 90th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,815 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.3. This one has done particularly well, scoring higher than 93% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 275,993 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 87% of its contemporaries.
We're also able to compare this research output to 21 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 99% of its contemporaries.