One of our studies shows that social relationship benefits (i.e. the firm addresses me personally) are far more important for customer loyalty than offering discounts, special gifts, and so on. Here’s a nice example! 👇🏻 Study link: https://t.co/NiP1tkvGE3
RT @JAMS_updates: We've seen clear insights into how service firms can benefit from relationship marketing, but what about customers’ relat…
RT @JAMS_updates: We've seen clear insights into how service firms can benefit from relationship marketing, but what about customers’ relat…
RT @JAMS_updates: We've seen clear insights into how service firms can benefit from relationship marketing, but what about customers’ relat…
RT @JAMS_updates: We've seen clear insights into how service firms can benefit from relationship marketing, but what about customers’ relat…
RT @JAMS_updates: We've seen clear insights into how service firms can benefit from relationship marketing, but what about customers’ relat…
We've seen clear insights into how service firms can benefit from relationship marketing, but what about customers’ relational benefits? Read this meta-analysis by Gremler et al. for novel empirical generalizations: https://t.co/7JQZFas5Rx @bgsubiz