RT @JBusinessEthics: New work by @philouzz, @cphoffmann et al. proposes that similarities between virtues derived from East-West traditio…
Journal of Business Ethics Virtue Ethics Between East and West in Consumer Research: Review, Synthesis and Directions for Future Research https://t.co/U9oC6PVDIs https://t.co/3ClMBIGzy7
RT @JBusinessEthics: New work by @philouzz, @cphoffmann et al. proposes that similarities between virtues derived from East-West traditio…
RT @JBusinessEthics: New work by @philouzz, @cphoffmann et al. proposes that similarities between virtues derived from East-West traditio…
New work by @philouzz, @cphoffmann et al. proposes that similarities between virtues derived from East-West traditions may imply universal values for consumers, which might help to develop virtue-based global marketing strategies across cultures https://